Everand Brand Launch

Everand was created to establish a dedicated home for ebooks, audiobooks, and reading, evolving from a subscription service that previously existed alongside other content offerings. The opportunity was to build a brand that could connect with passionate readers while clearly communicating a distinct identity, voice, and value proposition.

As Marketing Art Director, I partnered with leadership teams, product stakeholders, and external agency partners throughout the development and launch of the brand. Working closely with Mother London and cross-functional teams across Marketing, Product, Engineering, and Communications, I helped translate the strategic vision into a scalable creative system that could be adopted throughout the organization.

My role focused on bringing the new brand to life across customer-facing touchpoints and establishing the frameworks needed for long-term success. This included developing and refining visual assets, implementing brand guidelines, creating launch campaign materials, and ensuring consistency across marketing channels, product experiences, email communications, social media, and paid campaigns.

Beyond the initial launch, I helped champion adoption of the new brand across teams by building repeatable systems, templates, and workflows that enabled designers, marketers, and partners to execute consistently while maintaining creative flexibility.

The result was the successful introduction of Everand as a standalone reading brand, supported by a cohesive visual identity and scalable creative foundation that continues to support campaigns, partnerships, and customer engagement initiatives.